Advert psychology

Was going through some news, I got this interesting  stuff. It actually concerned with the capability of a service provider to show its users an ad which contains their name on it.  Let me quote the attention-grabbing part here;

‘…To get one reading of this, I asked four Web giants – AOL, Google, Microsoft and Yahoo – a simple question: can they show you an advertisement with your name in it?

This question highlights their ability to connect personal data that presumably you volunteered when registering for e-mail or other services to advertisements. In this example, I asked them if they could fulfill a request from Procter & Gamble to run Tide ads that include the viewer’s name. (Mine might say: “Louise, Buy Tide Today.”) ‘
My opinion in this regards, is somehow a bit different. No matter how accurate they go – hit you with an ad, with a name of yours. I dont think it would be too much attracting. I’ve noticed somehow similar show while searching for torrents for example “Find a life partner from Karachi” -  I am from Karachi city which is somehow not known too much. This was a bit interesting for me in the beginning but after watching it just for more than oa couple of times, I marked it spam in my mind – my eyes stopped attracting me towards such ads

Google, instead uses  quite a smart technique, which is actually a long procedure but no doubt very effective. It takes  user’s screen resolution, internet connection bandwidth, then calculates which category that user lies in. Using all this information, the ads which for example Google advertises, have a very high ‘being-hit’ probablity.

Too much colorful, blinking ads sometimes attracts users and most of the times are too much irritating. I personally like text-based ads, as they sound much more serious than usual colorful spam ads.

_dm+

~ by digitalogics on March 15, 2008.